Employee management

Glory Days: How to Maintain Company Culture During Growth

February 20, 2020

Plenty of advice is available on how to grow a strong company culture or how to fix a damaged culture for organizations. This type of advice can provide great insight on how to resolve a problem after it has occurred, but what proactive measures can companies take to maintain a strong culture while scaling their business? For most organizations, culture is easily established when the company is in its infancy and the company is relatively small in size. As a company grows, it becomes increasingly difficult to maintain and foster that culture, especially because culture usually isn’t a priority until it’s a problem.

Company culture affects employee engagement, retention, recruitment, performance, well-being, and absenteeism. With the proper planning, companies can grow their organization while preserving their culture, so they’re not left reminiscing about their start-up’s cultural glory days.


Organizations experiencing growth have many competing priorities that demand their attention. Growth is a great sign for a company, but it comes with challenges. A lot of time, effort, and money is invested in hiring and training, workspaces may need to be expanded or altered to accommodate the growing size of the company, and hiring projections may be ambitious to keep up with the increased workload.

All these immediate problems can distract from the effect that they have on the organization. If the company culture is not made a priority during this process, organizations will quickly see a change in the atmosphere, and it may not be positive one. Check out our Guide to Maintaining Culture which will outline steps that organizations can take to scale their business without compromising on culture that defines them.

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